“Nokia Oyj’s mobile-phone market share tumbled to its lowest ever as unbranded Chinese device makers gained ground on the low-end, while Apple Inc.’s iPhones advanced in smartphones, researcher Gartner Inc. said.”
via Nokia’s Market Share Slips Below 30% as Smaller Vendors Grow, Gartner Says – Bloomberg.
What makes this interesting is that now Nokia is taking beating on the lower end, too, not just on smartphones.
The best explanation I got for this came from IRC: Many people in Asia are willing to pay for having their equipment read “Made in EU”. By closing profitable factories in EU countries to make even more profit by manufacturing in China, Nokia at the same time lost the “Made in EU” advantage.
Apparently many Asians think that if all they can afford is something carrying “Made in China”, they can as well buy the cheapest on available and save for not paying of the brand.
And no, I do not claim I foresaw this effect coming.